Tourism Malaysia and the Sepang International Circuit recently hosted a networking night in Mumbai for the corporates and media in a bid to showcase the F1 circuit and all it has to offer visitors. Addressing the attendees, Sharmila Nadarajah, Chief Commercial Officer, Sepang International Circuit revealed that they do plan to further develop the Circuit to provide more activities for visitors.
“Sepang International Circuit is built on a land of 200 hectares, and only a part of it is the racing circuit. We are now developing 150 hectares of that land to include a kids’ section, men’s section, lifestyle and retail section and family section. We will also add race activities such as drifting and rallying to give visitors the F1 experience even in the non-racing period,” Nadarajah informed.
The Sepang International Circuit received 1,188 Indian visitors last year, contributing to 1 per cent of the Circuit’s visitor numbers, making it an important source market for the attraction. In anticipation of the race, Sepang International Circuit is also arranging a Race Week fraught with activities for visitors, including a war dance to be performed for the public for the first time by Malaysia’s Ministry of Defence.
According to P. Manoharan, Director, Tourism Malaysia, while F1 is already popular, the aim of organising this evening was to promote Sepang International Circuit’s facilities for team building activities for companies in India. He further informed that Sepang will soon get its own accommodation as well, eliminating the need for visitors to stay in Kuala Lumpur and travel to the Circuit while there.
The evening saw corporates enjoy laps at a go-karting circuit, arranged to give a teaser of the F1 experience being promoted.
