The Ministry of Tourism, Government of India under its “Incredible India” brand line is participating in the Arabian Travel Market (ATM), Dubai -2022 being held from 9th to 12th May 2022 showcasing India’s rich & diversified tourism potential and providing a platform to the tourism stakeholders to showcase the various tourism destinations and products including Niche products. Also, it is aimed to promote India as a ‘Must See, Must Visit’ destination.
During the Mart the India Pavilion is showcasing India as a “365 Days Destination” a year-round multi-faceted tourist destination such as Culture, Adventure, Cruise, Golf, MICE, luxury, wildlife, wellness and medical tourism etc. India Reopening as a theme has been amplified during the mart with the ‘Namaste Campaign’ to welcome International Travellers showcasing must-visit destinations of India.
The India Pavilion was inaugurated in the august presence of Satpal Maharaj, Minister of Tourism, Government of Uttarakhand, Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India, Aman Puri, Consul General of India to Dubai, Sheo Shekhar Shukla, Principal Secretary, Tourism & MD, Madhya Pradesh Tourism Board and Kitto Zhimomi, Commissioner &Secretary, Government of Nagaland.
Around 18 Participants from India representing the State Tourism Government of Kerala, Nagaland and Tour Operators, Travel Agents, Hoteliers/Resorts, will be present in the India Pavilion showcasing the diverse tourism products and services. Apart from this, State Government of Uttar Pradesh, Uttarakhand, Madhya Pradesh, Karnataka are also showcasing the tourism potential that States have to offer.
As the situation is getting slowly & steadily normalized and the international travel has resumed, India is seeing a positive response from most of the source markets. The Gulf and the Middle East region is one of the most important markets for India. The availability of e-Visa facility in three different segments that is tourist, business & medical segment makes it far more convenient for visitors to travel to India. Also, Ministry of Tourism has been undertaking focused campaigns to target the Indian Diaspora in line with the appeal Prime Minister Shri Narendra Modi of ‘ChaloIndia’ thereby urging Indian Diaspora to inspire at least five of their non-Indian friends every year to visit India, calling them ‘Rashtradoot’.
India has emerged as a Destination for Medical / Wellness Travel in Gulf Cooperation Council (GCC) countries. The percentage of Foreign Tourist Arrivals visiting India for Medical Treatment has been increasing over the years and growing rapidly. India is poised to become a hub for medical tourism because of several factors viz. world class hospitals with latest technology; highly skilled Indian physicians and surgeons; cost effective treatment; excellent quality of care and nursing; less waiting time for availing of medical services; traditional healthcare therapies like Ayurveda & Yoga combined with allopathic treatment providing a holistic wellness destination.
