The Confederation of Hospitality, Technology, and Tourism Industry (CHATT), has taken a step forward by setting up a new secretariat to grow organization, meet the aspirations of the sector and promote the interests of micro entrepreneurs as well as small and medium enterprises (SMEs) that make up the backbone of the industry overall.
CHATT has appointed Anwar Shirpurwala as its Secretary General. who is responsible to strengthen the efforts of CHATT to bring together all the key stakeholders including government, industry, media, sector experts, think-tanks as well as tourists thereby harnessing the power of collective impact. CHATT aims to on-board over 5,000 hospitality and tourism small-business owners and SMEs as members during the course of next one year.
Anwar said, “The businesses across the hospitality, tourism and travel sector, most importantly the micro entrepreneurs and SMEs continue to face many challenges and need to come together to recover fully and rapidly from the damage caused by the coronavirus pandemic. I look forward to working with the government, our members, industry leaders, sector experts and other relevant stakeholders to reshape and to rejuvenate the sector.”
The industry body will primarily focus on advocacy, ecosystem development, professional development, public policy, sustainability, technology adoption, upskilling and other related efforts for the industry. It aims to drive a positive narrative about how the travel tech sector, through digital access, technology interventions, and innovative solutions, is catering to the needs of tourists in an ever-changing tourism landscape.
