German National Tourist Board (GNTB) continues to bolster its sustainable tourism offerings with the imminent relaunch of its campaign, Embrace German Nature.
Germany expects Ecotourism to see a market growth of 15 percent between 2021 and 2031, according to an analysis by the Future Market Insights Institute. Embrace German Nature is designed then to consider the heightened demand, align with market desires, and help Germany achieve its Sustainable Development Goals.
Romit Theophilus, Director, German National Tourist Office in India, said, “The Embrace German Nature campaign promotes the path to sustainability with its blend of protected nature, innovative flair and cosmopolitanism, Germany as a travel destination has the ideal ingredients for exceptional and sustainable holiday experiences that also help to protect our climate and the environment“.
