Tourism Fiji Launches Shot of Happiness Project

Tourism Fiji is celebrating the International Day of Happiness with the launch of an inspiring new initiative – the Shot of Happiness Project.

For 24 hours, starting from 12:00 FJT on 20 March, Fijian locals will take over the Tourism Fiji Instagram feed, sharing 24 unfiltered and authentic moments from the archipelago of 333 islands where happiness comes naturally. By showing how people can embrace the beauty of unedited moments in their lives, Tourism Fiji hopes to encourage the world to spark more moments of authentic happiness.

CEO of Tourism Fiji, Brent Hill said, “In a world where happiness has been hijacked by filtered depictions of the emotion, Fiji remains an untouched cornucopia where happiness is a way of life and runs culture deep. The Shot of Happiness Project shows that in Fiji, wherever you point the lens it captures how happiness comes simply, effortlessly, and abundantly. We’re proud to be leaning into our local community to shine a light on the Fiji’s depiction of happiness.”