OYO has launched an accelerator program tailormade for first-generation hoteliers in its community. Hotel owners with more than 5 running hotels are eligible to be a part of the accelerator program. The aim is to encourage such hoteliers to accelerate their hotel portfolio expansion to benefit from the sustained increase in travel and bookings.
The company will initially aim to add 30 hoteliers to the accelerator program. Through this accelerator program, OYO is planning to add more than 200 properties in key business cities such as Bangalore, Hyderabad and Chennai in south India, Delhi and Noida in the north, Kolkata and Siliguri in the east and Mumbai in the west.
Speaking on the development, Anuj Tejpal, Chief Merchant Officer, OYO said “We come across many hoteliers whose aspiration for growth and their business acumen far exceeds the capital and resources available to them. OYO had tried to support their growth in the past in whatever manner we could. However, we realized that we will be able to encourage many more such hoteliers if we provide special focus to this initiative and move in a planned and targeted manner to help many more such small entrepreneurs.”
Expressing his happiness over the association with OYO as a part of the accelerator program, Amruth Bhamidipati, Managing Partner, De Alphabets Group of Hotels, Hyderabad said “OYO’s technology driven approach helps us in customer acquisition. Its hotel brands such as OYO Townhouse have consistency in quality, cleanliness and service standards across all locations that ensure customer loyalty. We are confident of scaling up rapidly with OYO”.
