BTEA & Air Arabia Unite to Strengthen Bahrain’s Tourism

Bahrain Tourism and Exhibitions Authority (BTEA) and Air Arabia have signed a partnership to strengthen the tourism sector in the Kingdom of Bahrain. The partnership aims to increase Bahrain’s regional and international appeal by promoting new tourism destinations, expanding facilities, and diversifying services.

The partnership, signed at the Arabian Travel Market in Dubai, will focus on promoting Bahrain as a top tourist destination for meetings, conferences, entertainment, and weddings. Specifically, the partnership will concentrate on three key source markets – the United Arab Emirates, India and Russia.

The partnership was signed by H.E. Fatima bint Jaafar Al Sairafi, Minister of Tourism and Chairman of BTEA with Shalini Rajan – Worldwide Sales Director of Air Arabia and Rajesh Narula – Regional General Manager ISC, Far East and Sally Sedky – Head of Tourism Marketing at BTEA and Eyad AlAnsari – Senior Tourism Relations Specialist at BTEA.

Minister Al Sairafi emphasized that the collaboration with Air Arabia is a strategic partnership aimed at bolstering the growth of Bahrain’s tourism and travel sector. The partnership also seeks to enhance consultation and cooperation mechanisms in critical areas such as safety, air navigation, security, environment, and air transport.

Her Excellency highlighted that this agreement is a crucial step towards enhancing cooperation between the Kingdom of Bahrain and the United Arab Emirates in various fields within the tourism industry. This also affirms the serious endeavours of both countries to strengthen their bilateral ties and foster further growth and development in the tourism sector. By prioritizing joint efforts to boost tourism, these two countries can reap the economic and social benefits of increased visitor numbers and more robust industry collaboration.