Australia Marketplace India Returns To Witness Record Participation

Tourism Australia has held the 18th edition of its flagship trade initiative, Australia Marketplace India (AMI), in Bengaluru from 23 to 25 July. The return of this key B2B event, for the first time since 2019, aims to assist representatives from the Australian tourism industry to develop and establish business relationships with key qualified travel agencies and tour operators from India.

At the three-day event, 86 Australian tourism businesses displayed their products and services to a record 94 Indian travel agents, demonstrating the country’s rising appeal as a holiday destination for Indian tourists. AMI has been a pivotal platform in connecting India’s top travel agents with Australian tourism industry stakeholders and delegates to promote Australian holidays with the country’s latest and diverse offerings and experiences.

Compared to AMI 2019, this year’s event saw a 20% increase in seller delegates. The Indian travel buyers have been represented by 94 companies from across 8 Indian cities – Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad, and Kolkata.

Commenting on the event, Andrew Hogg, Executive General Manager – Eastern Markets and Aviation, Tourism Australia, said, “India has been Australia’s fastest growing source market and continues to be one of Australia’s most valuable and promising tourism markets now and into the future. Australia Marketplace India is our prime platform, bringing together some of Australia’s leading industry experts and tourism delegates to showcase Australia’s world-class appeal to India’s trade stakeholders; to drive future growth in visitation and tourist spend from India. We continue to receive outstanding support from our Indian travel partners, who are some of our biggest advocates in making Australia a preferred holiday destination for India’s High Yield Travellers.”

Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, shared, “India has improved its ranks among Australia’s source markets, and reached a milestone of emerging as the first market to recover to pre-Covid levels, with several marketing, public relations, distribution, and partnership initiatives aimed at enhancing Australia’s attractiveness and consideration. Our Key Distribution Partners, Aussie Specialists and Business Event agents have been vital in inviting Indians to Australia. We seek to maintain our current trajectory and unlock India’s potential growth towards the next decade of travel.”