In the spirit of Friendship Day, Goibibo has unveiled its latest campaign #FriendsWithBenefits – emphasizing the value of friendships sprinkled with some unreal perks. The new campaign reintroduces a new way to earn more from Goibobo’s acclaimed goCash initiative with the launch of the SyncN’Cash feature.
SyncN’Cash has been curated specifically to cater to the social behaviour of Gen Z and millennial audiences. The new brand film calls to this audience base through the #FriendsWithBenefits campaign, opening a world of shared travel rewards with every Goibibo user on synced contact lists. The campaign also addresses the quest for finding friendships that come with more benefits than one, emphasizing the concept of shared travel experiences and rewards.
Raj Rishi Singh, Chief Marketing Officer, Goibibo said, “Modern-day travellers are at the heart of Goibibo’s initiatives, and we consistently tailor our offerings basis their ever-evolving travel needs. We wanted to elevate our offerings by making it more social and exciting. Friendship’s Day provides the perfect opportunity for friends to partake in the joys of travel. And #FriendsWithBenefits is a great hook to attest to the joys of sharing in keeping the trademark Goibibo humour.”
Goibibo Adds Quirky Spin To Its New Friendship Day Campaign
