Singapore Partners With MX Player To Launch Interactive Film ‘Lost & Found in Singapore’

Singapore Tourism Board (STB), in partnership with MX Player’s content arm, MX Studios unveils an interactive film on an Indian OTT platform ‘Lost and Found in Singapore’ that invites the audience to interact throughout the choose-your-own path approach and choose their own narrative of the story against the backdrop of Singapore.

A first-of-its-kind initiative by an NTO in India, this film captures and blends the elements that define Singapore’s character, for the young Indian travelers. The film follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora), amidst Singapore’s iconic landmarks and hidden gems, alongside curated experiences like the Vespa Sidecar Tour through Joo Chiat and Katong, with its exploration of Nonyas, Babas, and Peranakans, Museum of Ice-Cream, Design Orchard and Bird Paradise at Mandai Wildlife Reserve.

GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board says, “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. We believe that this partnership introduces a novel perspective of Singapore, introducing to young Indian travelers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, inspiring personalized journeys.”

MX Player Spokesperson says, “Our viewers are always looking for dynamic and game-changing storytelling on MX Player. This collaboration with the Singapore Tourism Board in creating the interactive short film, ‘Lost and Found in Singapore’ is one of its kind and introduces a new dimension to storytelling.”

Guided by the experienced hand of director Harsh Dedhia and the creative vision of writer Kanishka Singh Deo, this film promises an unforgettable experience, inviting the audience to actively engage with the narrative.