Centered around the ongoing ‘Nallur Kandaswamy Festival,’ the campaign ‘The Colours of Jaffna’ showcases Jaffna’s rich architecture, culinary features, heritage and traditions. SriLankan Holidays has introduced a series of holiday packages covering the best of Jaffna.
Sri Lanka’s national carrier, SriLankan Airlines has launched its latest campaign ‘The Colours of Jaffna.’ The campaign is centered around the historic Nallur Kandaswamy Festival, 20-25 days festival currently underway, and is aimed at inviting travellers to Jaffna and experience the city in its most vibrant form. Considering the potential of the country’s vibrant north, rich with striking architecture, vibrant cultural characteristics, and the quintessential flavours of its unique culinary features, the campaign captures the beauty of each of these aspects, thereby inviting the traveller to embark on an immersive experience.
The video campaign unveils the fascinating facets of Jaffna, which will be followed by a series of posts and a fun quiz, raising awareness on Jaffna’s various attractions. Complementing the promotional drive, the Airlines’ leisure arm, SriLankan Holidays has introduced a series of holiday packages covering the best of Jaffna, with Jetwing Hotels as the exclusive hospitality partner. The next phase of the campaign will see content creators and social influencers, getting aboard SriLankan to experience the destination and inspire their fans to follow in their trail.
This attractive invitation to experience Jaffna is carried across the Airlines’ vast network, including its single largest market, India, which is connected to the island with over 80 flights a week out of 9 Indian cities. The Airline simultaneously executes a range of promotional activities focussing on the Asia Cup and the historic Kandy Esala Perahera, two other phenomenal events taking place in the country.
