Mastercard & Invest India Unveil Priceless India to Redefine Experiential Travel

Mastercard collaborates with Invest India to launch an enhanced priceless.comTM to let both domestic and international travelers indulge in India’s rich history, diverse culture and immersive experiences.

Mastercard and Invest India, with the support and guidance from the Ministry of Tourism, announces the launch of an enhanced priceless.comTM to redefine experiential travel in India and provide an immersive cultural odyssey to international and domestic travelers.

Present at the launch were Smt. Manisha Saxena, Director General, Ministry of Tourism; Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare at Mastercard; Gautam Aggarwal, Division President, South Asia at Mastercard; and Nivruti Rai, CEO, Invest India.

“The support from the Ministry of Tourism and Invest India has been integral to evolving priceless.com for today’s traveller. The program views India’s rich history and diverse culture through the lens of today’s cutting-edge travel trends, helping Indian and international visitors alike explore their passions as they appreciate the absolute beauty of India. Detailed itineraries across the country to explore the hidden gems in the nook and corners of various states will seek to cater to the travel enthusiasts’ yearning for exploring India,” said Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare, Mastercard.

The priceless.comTM launch in India is an extension of Mastercard’s global priceless platform that offers over 2,000+ curated experiences across a spectrum of passion points for Mastercard cardholders in 40+ countries.

As per the Mastercard Economics Institute’s Travel Industry Trends 2023, consumer spending on experiences at travel destinations has seen a sharp increase of 65% in comparison to March 2019, owing to the pent-up demand for travel. Mastercard’s program, under the guidance of Ministry of Tourism, is expected to provide an opportunity for local and international travel enthusiasts to experience the country’s diverse heritage.