Working with the travel trade in India is crucial to ensuring they are ready to sell Britain, as well as broadening travel itineraries to encourage visitors to explore further and stay longer – Patricia Yates, CEO, VisitBritain
VisitBritain is hosting it’s first trade mission in three years, the three-day ‘Destination Britain India 2023’ at Delhi NCR’s Grand Hyatt Gurgaon. The ongoing event, 19-21 November, has brought together a selection of 26 eclectic British suppliers showcasing why Britain is the must-go-now destination. The DBI suppliers include regional destinations like Marketing Manchester, some leading hotels, retailers, visitor attractions like Lord’s Cricket Ground, DMCs, transport providers and event or banquette venues like Historic Royal Palaces. The three-day event offers delegates opportunity to meet with the wider Indian trade.
VisitBritain is also leveraging the occasion to showcase its GREAT Britain ‘See Things Differently’ campaign promoting the fresh and exciting experiences on offer, inspiring visitors to explore more of Britain, to travel across the seasons and to come now.
Furthermore, DBI is hosting some 75 top buyers from across India to network, interact and learn about the British tourism’s products and attractions and the latest new updates on travel and tourism fronts through pre-scheduled one-to-one business meetings. Apart from the 75 hosted buyers, the event is expected to be attended by another 200 buyers from Delhi NCR.
Commenting about the event in a pre-released press communication, VisitBritain CEO Patricia Yates said: “We are delighted to again be hosting this flagship trade event to India, a timely and valuable opportunity for British tourism suppliers and destinations to get their products in front of top buyers, driving bookings to Britain.”
Furthermore, she added, “India is one of our most important inbound visitor markets, also boasting strong airline connectivity including to regional destinations and we know there is pent up demand for travel. Working with the travel trade in India is crucial to ensuring they are ready to sell Britain, as well as broadening travel itineraries to encourage visitors to explore further and stay longer.”
