Canberra Aims To Surpass $4 Billion Visitor Expenditure By 2030

In 2023, Canberra is said to welcome a staggering 5.8 million visitors, injecting $3.8 billion into its economy—a feat unmatched for the territory in the last quarter-century. Among these global travelers, India emerged as a major player.

Indian tourists visited in significant numbers, bringing India to the forefront as the 4th largest international market for the capital city, surpassing pre-COVID levels. It is said that for 50% of the Indian travelers, Canberra is more than just a destination. It’s a reunion with loved ones, a chance to strengthen bonds across continents.

The ACT Government is focused on driving its tourism to greater heights. With eyes set on the T2030 Tourism Strategy, which aims to surpass $3.1 billion in visitor expenditure by 2025 and soar to $4 billion by 2030.

Key to this vision is enhanced international market access—a goal the government is consistently pursuing. By expanding aviation connectivity and showcasing Canberra’s potential on the global stage, the city is set for continued success, having travelers indulge in its rich experiences and vibrant culture.