The partnership includes a range of commercial activities like operating joint revenue sharing flights between the two countries, coordinating flight schedules and exploring joint sales and marketing initiatives
Garuda Indonesia and Singapore Airlines (SIA) received the Competition and Consumer Commission of Singapore’s (CCCS) approval of their commercial joint venture agreement on July 5, 2024.
With this approval, the airlines will be able to deepen their strategic partnership on a wider range of commercial activities that will bring greater benefits to both airlines, as well as Indonesia and Singapore. These potentially include operating joint revenue sharing flights between the two countries, coordinating flight schedules to offer travellers more options and seamless connectivity between Singapore and Indonesia and beyond, and exploring joint sales and marketing initiatives that provide greater value to both airlines’ customers.
Since Garuda Indonesia and Singapore Airlines signed an agreement to deepen their partnership in May 2023, the carriers have been working on initiatives including giving GarudaMiles and KrisFlyer members the option to earn and redeem miles on codeshare routes. They have also embarked on joint marketing initiatives to promote tourism activities.
The airlines today codeshare on a wide range of flights, including between Singapore and Indonesian cities of Bali, Jakarta, Medan, and Surabaya, as well as on long-haul routes between Singapore and Johannesburg, London (Heathrow), and Mumbai.
Irfan Setiaputra, President and Chief Executive Officer, Garuda Indonesia, said, “The joint venture initiative that we are preparing today has been one of the strategies to ensure extensive value creation for our loyal customers. Having regulatory approval as the first step in a commercial agreement will provide more opportunity for developing well-executed strategic ideas.
“Moreover, we hope that this joint venture agreement can provide seamless services for passengers with more flight schedule options and ease in earning and redeeming mileage. Also, this collaboration may deliver concrete action to contribute to boosting Indonesian tourism activities, which will support the post-pandemic economic recovery progress,” Irfan explained.
Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said, “With the CCCS’s approval, we are poised to deepen our collaboration across a wider scope of commercial activities. Along with the ongoing work to strengthen the links between our frequent flyer membership programmes, this will provide our customers with even more options and enhanced value. This partnership underscores both airlines’ commitment to improving connectivity between Indonesia and Singapore and beyond, boosting both business and leisure travel, and contributing to economic growth.”
