The ‘More At Sea’ package will offer guests an expanded selection of upgraded premium beverage offerings, more specialty dining meals, more minutes with fleetwide access to Starlink’s high-speed Wi-Fi, and much more.
Norwegian Cruise Line (NCL) unveils its new brand positioning, “MORE,” reinforcing and extending its legacy of delivering more onboard offerings, more places to discover and more value with the launch of its all-new upgraded ‘More At Sea’ package.
To further enhance the guest experience, NCL is upgrading its popular ‘Free At Sea’ package to ‘More At Sea,’ which will provide even more benefits and premium inclusions that guests want and that matter most to them on their well-deserved holiday.
Starting 02 October, guests can take advantage of this new and more inclusive package for voyages beginning 01 January 2025. ‘More At Sea’ will feature an expanded offering of guest-favourite amenities to enjoy. Guests can also choose from over 100 specialty cocktails served across its more than 80 bars.
Cruisers’ favourite NCL cuisine can now be enjoyed even more, with additional specialty dining meals available with the debuting ‘More At Sea’ package for guests sailing on voyages of seven days or longer. They will also be able to enjoy more appetisers and desserts with up to three of each included at each sitting.
Guests will also have faster and stronger connectivity onboard with Starlink’s high-speed internet access, as well as more Wi-Fi minutes included, with each guest in the stateroom now getting their own dedicated login for 150 minutes, helping more guests get online and stay connected while cruising. Still included in the package will be a USD$50 credit per shore excursion for the first guest, as well as third and fourth guests sail free on select voyages.
Following guest feedback and to deliver a seamless dining experience, NCL is replacing its specialty dining á la carte pricing with a flat cover charge for sailings beginning on 01 January 2025.
David J. Herrera, president of Norwegian Cruise Line said, “We have invested a lot of time listening to our guests and our travel partner and we’ve found that what they want is to see more, do more and enjoy more when they vacation with us. They also want to do so with ease and simplicity, which is why today we are excited to announce the evolution of our signature ‘Free at Sea’ package to the all-new and elevated ‘More At Sea’ package. It will deliver a best-in-class upgraded experience with more variety, choice and value to enhance the guest vacation, including more premium beverage options to choose from, more opportunities to experience our specialty dining restaurants, more connectivity with Starlink’s high-speed Wi-Fi, and so much MORE!”
“With ‘More At Sea’ NCL is taking our value proposition to the next level, transforming the cruise experience in ways that truly resonate with our guests and providing an elevated experience on board. Discover a new favourite from over 100 speciality cocktails, choose from our extensive premium beverage selection across every spirit category, enjoy an extra specialty dining credit and connectivity with Starlink’s high-speed Wi-Fi.” said Ben Angell, Vice President and Managing Director NCL APAC.
Damian Borg, Director of Sales Strategy & Operations for Asia Pacific added, “With the launch of our new ‘More At Sea’ package it is now even easier to showcase the exceptional value and unique experiences that come with cruising with NCL. With more included in our fare, not only are we providing more for your clients, but you can also earn more commission.”
Additionally, NCL is taking some of its highest rated shows across the fleet and enhancing them in time for the debut of Norwegian Aqua. Guest favourites “Elements,” which blends acrobatics, magic and intrigue, is being reproduced to “Elements: The World Expanded” to offer even more unexpected delights; and “Syd Norman’s Presents: Rumours” – a Fleetwood Mac tribute experience will move to the Aqua Theater & Club to accommodate even more guests for this always jam-packed show.
To enable guests to vacation with ease, NCL is rolling out a new mobile app across its fleet by the end of this year. Designed to streamline the guest experience at every point of their cruise journey, the Norwegian Cruise Line mobile app simplifies the cruise planning process and includes enhanced features such as a more intuitive way to browse and make onboard reservations including dining, shore excursions and entertainment; an easier check-in process with reduced steps, a more transparent folio view of purchase history, and a dynamic home screen which displays relevant voyage information at each phase of the cruise holiday.
This strategic vision of ‘Experience MORE at Sea’ emphasises NCL’s history of delivering more variety and more choice for all types of travelers.
