This six-day FAM tour, held from September 23 to 28, 2024, was accompanied by a highly successful roadshow in Mumbai, reaffirming Taiwan’s appeal as a premier leisure and incentive destination for the discerning Indian traveller.
In a major stride to reinforce its foothold in the Indian travel market, the Taiwan Tourism Administration successfully hosted an influential familiarization (FAM) trip for leading leisure travel agents from key Indian cities.
This six-day FAM tour, held from September 23 to 28, 2024, was accompanied by a highly successful roadshow in Mumbai, reaffirming Taiwan’s appeal as a premier leisure and incentive destination for the discerning Indian traveller.
The roadshow, held on September 27 at the Cullinan Banquet, Trident BKC, Mumbai, attracted over 90+ key travel partners along with Air India and EVA Air as official airline partners. This event fostered strong ties with the Indian travel fraternity, further enhancing Taiwan’s position as a sought-after destination for Indian leisure and MICE travellers.
The meticulously curated FAM trip provided Indian travel agents with an immersive, first-hand experience of Taiwan’s multifaceted tourism offerings. Participants delved into Taiwan’s scenic beauty, cultural richness, and exceptional hospitality. Key highlights included visits to luxurious leisure hotels, a tea-picking activity and tea culture ceremony, as well as rejuvenating hot springs and fruit-picking experiences in Nantou County. They also experienced the scenic majesty of Sun Moon Lake, a thrilling cable car ride at the Formosan Aboriginal Culture Village, and cultural exploration at the Buddha Memorial Hall. Shopping at EDA World, including a ride on its iconic Ferris wheel, and a visit to the architectural marvel Taipei 101 rounded off the itinerary.
The inclusion of authentic Indian cuisine at local restaurants was a significant aspect of the tour, effectively dispelling long-held myths about the unavailability of Indian and vegetarian food in Taiwan.
In addition to the experiential itinerary, the trip facilitated productive B2B engagements between Indian travel agents and Taiwanese tourism stakeholders. These discussions enabled potential collaborations, fostered stronger relationships, and provided Indian participants with key operational insights into Taiwan’s travel industry. The constructive interactions reinforced confidence among Indian agents to actively promote Taiwan as a prime destination for leisure travel.
As Taiwan Tourism Administration continues to build momentum in the Indian travel trade, these initiatives have further established Taiwan as an experiential and dynamic incentive destination for Indian travellers.
