In her new role as VP – Strategy, she will focus on harnessing Tamarind Global’s legacy, credibility, and vast industry expertise that the brand brings to achieve purposeful growth across the business verticals, reach new audiences, and build brand salience.
Tamarind Global, a homegrown full-service luxury agency for all hospitality, travel, and event requirements for individuals, agents and corporates, has recently announced the appointment of Alisha Shirodkar as Vice President – Strategy. In her second innings with Tamarind Global, Shirodkar will play a vital role at the helm to drive the company’s growth strategy, enhancing business prospects, and making marketing increasingly immersive across all channels.
She is a seasoned professional with diverse experience from her previous roles within the hospitality and travel industry. She holds a degree in Finance and Marketing from NYU Stern. Ahead of joining Tamarind Global previously, Alisha honed her marketing skills at Hindustan Unilever in the Skin Care category.
During her first tenure with Tamarind Global, Alisha played a crucial role in Marketing and Event Planning. Earlier, Alisha also played an essential role in co-founding the popular waffle brand – The Belgian Waffle Co.- and has served as the Chief Marketing Officer. Interestingly, Alisha also leads Hotchaa, a gourmet retail startup, as Co-Founder and CEO.
In her new role as Vice President – Strategy, she will focus on harnessing Tamarind Global’s legacy, credibility, and vast industry expertise that the brand brings to achieve purposeful growth across the business verticals, reach new audiences, and build brand salience. Under her aegis, the brand is confident about its positioning as India’s foremost luxury service provider and enhances its marketing and digital proficiencies.
Speaking about the appointment, Shirodkar, said, “I am excited to join the Tamarind Global family again, especially in this leadership role which will help me test my mettle a notch higher. The company has always held a special place in my career journey, and I’m excited to contribute to its next growth phase. With Tamarind’s robust ethos backed by an enthusiastic team, I look forward to amplifying our brand’s reach, tapping new potential markets, and elevating the company’s success through the travel, hospitality, and events sectors.”
Given the sheer size and rapid growth of the sectors Tamarind Global operates in, her appointment comes at a crucial time as there are tremendous opportunities for growth for the company. The company’s innate expertise, relationships, and operational strengths serve as a strong base to catapult it into the next growth phase. Tamarind Global is also working to build scalable models to grow while maintaining quality, expanding its digital and marketing capabilities, and leveraging data-driven insights to stay ahead of trends. With the right initiatives, Tamarind has all the ingredients to be the top-of-mind Luxury experience provider in Travel, Hospitality and Events.
Speaking about Shirodkar’s appointment, Louis D’Souza, Director, Tamarind Global said, “We are pleased to welcome Alisha back to the Tamarind family. Her undisputed strategic insights backed by her innovative thought process, integrally make her the ideal leader to drive the company’s success through the upcoming times of growth. Alisha’s deep understanding of the industry combined with her hands-on experience in building brands, will help us to position Tamarind Global better on the global canvas.”
