This acquisition marks Wilson & Hughes’ first major entry into the travel industry, and it sees Cox & Kings as the ideal brand to redefine the customer-centric journey that the modern traveller demands. Notably, the revamped Cox & Kings will focus on four main business areas including leisure travel, business travel, specialised travel and travel technology.
Cox & Kings, one of the world’s oldest and most respected travel brands, embarks on a new chapter under Wilson & Hughes PTE, a Singapore-based private equity and venture capital firm.
Acquired through its Indian subsidiary, the company has exclusively acquired the brand Cox & Kings along with over 200 plus specialised sub-brands that were part of its historic portfolio, including Duniya Dekho – “See the World with Us”, Bharat Dekho – “Discover the Wonders of India”, Luxury Escapades – “Unparalleled Luxury, Unforgettable Journeys”, Bhakti Yatra – “A Spiritual Journey Awaits”, Holiday 365 – “Your Perfect Getaway, Every Day of the Year”, Tour to Feast – “A Culinary Adventure Across Cultures” among others. This acquisition, free of any prior liabilities, marks the beginning of a customer-centric transformation in the travel industry.
Wilson & Hughes, known for backing visionary entrepreneurs, is bringing a renewed focus to Cox & Kings, planning to reshape the way people live, travel, and experience the world. With over 260 years of history, Cox & Kings has long been synonymous with luxury, reliability, and curated travel experiences. This relaunch is not simply a revival, but a redefinition of what travel can be in a tech-driven era. The focus is on integrating advanced technology—AI, machine learning, and data analytics—to offer travellers tailor-made journeys that anticipate their needs and elevate the traditional travel experience.
“The travel industry is evolving rapidly, and we recognize the tremendous opportunity to redefine global travel experiences,” said Karan Agarwal, Director of Wilson & Hughes.
“Our goal is to merge the best of tradition with forward-thinking technology. By leveraging advanced technology, AI, and data-driven insights, we’re shaping a seamless, personalised journey that aligns with the expectations of today’s travellers. Our objective extends beyond enhancing travel; it’s about reinforcing the trusted legacy that has positioned Cox & Kings as a cornerstone of the industry for generations.”
The revamped Cox & Kings will focus on four main business areas including leisure travel, business travel, specialised travel and travel technology.
This acquisition marks Wilson & Hughes’ first major entry into the travel industry, and it sees Cox & Kings as the ideal brand to redefine the customer-centric journey that the modern traveller demands. With its experience in sectors like finance, building materials, fmcg and hospitality, Wilson & Hughes brings the expertise needed to bridge tradition and innovation, restoring Cox & Kings as a trusted name in the global travel market.
This merger comes at a time when global tourism is experiencing rapid transformation – the travel industry in India alone is expected to hit $125 billion by 2027. For Cox & Kings, the merger is about not only enhancing the travel experience but reinforcing the brand’s reputation as a trusted name in travel for generations.
