Under Wilson & Hughes, Subramanian blends legacy with innovation to shape the future of Cox & Kings for today’s travellers.
Cox & Kings, a globally recognised name in the travel and tourism industry announces the appointment of Ramalingam Subramanian, known as Ram, as President of Wilson and Hughes India Pvt Ltd and Cox & Kings. In his new role, Subramanian will drive the growth and development of Cox & Kings under the leadership of Wilson and Hughes, tasked with revitalising the legacy brand and its 200+ sub-brands to meet the evolving expectations of today’s travellers.
With a career spanning top-tier companies and innovative entrepreneurial ventures, Subramanian holds an impressive track record in strategic brand development, corporate leadership, and transformative marketing. His academic foundation from the esteemed Jamnalal Bajaj Institute of Management Studies complements his hands-on experience across reputed organisations, including Cipla, Coca-Cola, and TCS. As founder of Prarambhan Creative Works, a nationwide brand and marketing agency, he has demonstrated a pioneering approach to brand-building, combining strategic foresight with real-world market insights.
Karan Agarwal, Director at Wilson and Hughes and Cox & Kings, stated, “Ram’s joining is an exciting step forward for both Cox & Kings and Wilson and Hughes. He brings a unique blend of experience, having worked extensively with iconic brands that have set benchmarks and new-age brands that are defining the future. His capability to balance legacy with innovation is remarkable, and we’re confident he will propel Cox & Kings forward, reimagining our offerings to resonate with today’s travellers while honouring our rich history. Ram’s deep-rooted understanding of both traditional and contemporary market dynamics truly positions him as a new-age leader with a forward-looking vision.”
Reflecting on his new role, Subramanian commented on the industry’s transformative potential, “We are witnessing a subtle yet significant shift in the travel and tourism ecosystem. People’s preferences, transactional behaviour, and expectations are evolving in ways that speak to a deeper cultural and socio-economic shift. As we embrace these changes, Cox & Kings is poised to set a new standard in travel, one that recognizes the nuances of a digitally empowered, experience-driven audience. I look forward to advancing this brand’s legacy with a fresh perspective, meeting the aspirations of travellers who seek more meaningful, impactful journeys.”
Subramanian visionary approach, coupled with his deep expertise in branding, marketing, and understanding of the financial and startup landscapes, underscores his readiness to lead Cox & Kings into its next chapter. His insights into future tech trends and emerging economic opportunities position him as a forward-thinking leader, well-suited to guide the brand in addressing the demands of an evolving global travel industry.
