The campaign, primarily focused on brand awareness, highlighted extensive refurbishment programs for both the Airbus A380 and Boeing 777 fleets etc. reveals the Global Ads Platform of GlobalData, data and analytics company.
Emirates’ third quarter (Q3) from July 01 to September 30, advertising campaign showcased a strong commitment to enhancing the customer experience through significant fleet modernization and innovative technology. The campaign, primarily focused on brand awareness, highlighted extensive refurbishment programs for both the Airbus A380 and Boeing 777 fleets, introducing new premium economy and business class seating options, and showcasing upgraded interiors across all classes, reveals the Global Ads Platform of GlobalData, data and analytics company.
GlobalData’s latest report, “Decoding Emirates’ YouTube Advertising Strategy,” provides detailed analysis of the key themes and values emphasized by the company in the top 10 YouTube advertisements. These include Innovation, Luxury, Quality, Reliability, Prestige, and Safety.
Emirates’ advertisements, revealed by GlobalData’s Global Ads Platform, focus on several key areas to enhance its brand image.
One major highlight is fleet modernization and refurbishment, with ads emphasizing the airline’s extensive program involving the upgrade of 110 Airbus A380s and 81 Boeing 777s. This includes the introduction of premium economy seating and improved interiors, showcasing Emirates’ commitment to providing a superior flying experience.
Another focal point is the premium cabin experience, with ads showcasing upgraded interiors across various classes, including new leather seats, improved business class layouts (1-2-1 configuration), and the addition of premium economy, all designed to enhance comfort and luxury. The airline also emphasizes customer service, with an advertisement featuring Rachida, a 101-year-old frequent flyer, highlighting Emirates’ dedication to personalized care and assistance for passengers of all ages and needs.
Additionally, the airline’s corporate social responsibility is showcased in an ad featuring the Emirates Airline Foundation and a specially designed A380 livery, which strengthens the brand’s association with humanitarian causes. The visual of children’s artwork on the aircraft makes the foundation’s work more relatable and memorable.
Lastly, Emirates highlights its technological innovation in an advertisement featuring the FlightPulse app, which underscores the airline’s use of advanced technology to improve safety, fuel efficiency, and pilot training, positioning the airline as an innovator in the aviation industry and reinforcing its commitment to a “Fly Better” experience through efficient and safe operations.
Shreyasee Majumder, Social Media Analyst at GlobalData, comments, “The multifaceted campaign successfully targeted a broad audience, including frequent flyers, business travelers, and those seeking luxurious travel options. By incorporating a heartwarming story featuring a 101-year-old loyal passenger and highlighting the airline’s partnership with Wimbledon, Emirates effectively conveyed its commitment to personalized service, luxury, and exceptional travel experiences.
“Additionally, the campaign’s inclusion of a public service announcement featuring the Emirates Airline Foundation broadened the brand’s appeal by showcasing its dedication to humanitarian efforts and corporate social responsibility, further solidifying its ‘Fly Better’ brand promise,” Majumder added.
