Atmantan, a newly opened international integrated luxury wellness resort in Mulshi, near Pune is all set to create a new benchmark in wellness resort segment in the western region of India. “This is a first of its kind in Western India catering to a niche clientele that is dedicated to pursuing its wellness goals. In today’s life, people is quite stressed out and looking for a right kind of life style choice. As the name suggests, it is the amalgamation of Atma (soul), Mana (mind), and Tan (body). All our retreats are evidence based and result oriented. We focus on on four elements of well being through proper food, sleep, exercise and positive environment. Our food is natural and local. Our beds are patented and designed specifically for atmanatan. Our team is well trained to ensure that every guest achieved their wellness goal,” Athena Salim, the confident General Manager of Atmantan told T3.
Elaborating more details on the offerings, Salim said that the resort offers 8 scientifically designed retreats catering to every aspects of wellness. The retreats include Atmantan Living, Spa Life, Master Cleanse, Weight Balance, Journey through Yoga and Ayurverda Panchkarma etc.. The stay starts from three days extending up to 28 days where the guests are offered a mix of wellness programmes.
Replying to a question over competition as many wellness resorts are already available in India, she said that Atmantan is slightly different from others. “Our ARR is minimum per person per night Rs 25,000 inclusive of all facilities and services. It is not expensive as other resorts do not include all meals and some of them also charges for retreats. So comparing our ARRs with others, once can find it quire reasonable and satisfactory,” she opined and added that It’s a huge value and savings for niche clientele. It is wellness holiday which is different from leisure holidays.
Talking about response from the market, she said that that the response from market is great and the demand is fantastic. “A lot of quires are coming from Mumbai and Pune. We have also started getting queries from Delhi and other markets. We should be able to achieve average occupancy of 50 per cent in the first year,” she opined. According to her, the young generation are quite aware about the wellness holidays but there is a need of little bit of guidance about the benefit of getting holistic form of wellness.
The resort has also rolled out its marketing strategy. “Our marketing activities are specifically designed. Our sales are directed to end users. We are also tying up with wholesale tour operators who have expertise in selling destination resorts. We have already hosted Indian and international media who gave us good coverage. We will also be looking at GDSs,” she said adding that the resort will achieve operational break even in the next 6 months.
