Planet Hollywood Resort, Goa, a Hollywood themed resort by the Wyndham Hotel Group has witnessed an excellent response from the Indian market. This property is the second Planet Hollywood brand property globally, after the Planet Hollywood Resort & Casino at Las Vegas Hotel. Currently, this 115-room resort is planning to add luxury tented accommodations at the beach, which will be the first in South Goa market.
Speaking about Planet Hollywood’s move to enter Goa market, Anand Chatterjee, General Manager, Planet Hollywood Resort, Goa said, “Goa is primarily a leisure destination be it for pure family/friends leisure trip or business leisure like off-sites and incentives. It’s also a great wedding destination. Although it generates some amount of rooms’ nights from the local Industrial Zones, the leisure tourists dominate the business. Post the Defexpo event in Goa, it has also turned in to big destination for large conventions.”
Spread across 10 acres of land, Planet Hollywood is an upscale property with a collection of rooms, each with its own one of a kind touch of Hollywood memorabilia and richly appointed amenities. The property is designed by Jonathan Adler, and the hotel is built in elegant and modern Goan style low-rise architecture. The resort has been built through an investment of INR 225 crores.
Speaking about their further plans Chatterjee added, “Apart from the rooms and suites, the property plans to seasonally offer its guests the option of staying in tents on the bench. We will have around 15 of them. In terms of F&B, we hope to soon add a shack-like beachfront seafood restaurant. One of the most ambitious and exciting plans that we have is to make the resort the country’s first offsite movie premier destination.”
Presently, the hotel is aggressively tapping the Family/Friends leisure trips, business meetings, weddings, honeymoon segment and also repeat guest, as Goa is known to receive the highest number of repeat travellers.
Speaking about tapping the MICE and Weddings segment he said, “We definitely do cater to the MICE Segment. We offer many options to choose from when planning your meetings, conferences and life’s most memorable events. Cinema Paradiso is our themed ballroom which can accommodate 300 guests in theatre style fully and we also have three smaller meeting rooms.”
Speaking about the B2B segment and the hotels marketing plans, Chatterjee said that travel agents are partners of the hotel and they have organised many familiarisation trips of niche travel agents and travel bodies. He added, “The strategy has been simple that till the summers/monsoon period, we are exposing the hotel to as many guests and event/travel companies as possible to create awareness. We have also been very aggressive on rates. There are quite a few innovative packages that we have created for on-line market place.”
