Travel Boutique Online has taken strategic equity in Deyor Camps, India’s first and only chain of branded camps. Deyor Camps was founded by Dheeraj Jain(Redcliffe Capital), Chirag Gupta, Aakaar Gandhi and Gautam Yadav to meet the demands of unorganised sector of adventure travel market in India. The teams of Deyor Camps and TBO will work closely to sell campsites offered by Deyor Camps through vast network of TBO.
Jain said, “Deyor Camps has been instrumental in sending 10,000 people for camping during its 1st quarter of operations. We have already become the preferred travel partners for backpacker groups, Biker Groups travelling to Leh-ladakh and Lahaul Spiti over the course of the summer. We want to further extend our offerings to every person who is looking to spend their holidays in midst of nature or simply wants to discover something new and adventurous. With TBO as our strategic partner, we will be able to reach out to its well – established database of consumers who trust TBO and its travel agents,”
Travel Boutique Online, backed by Naspers is one of India’s largest B2B travel portals with more than 19,000 travel agents who are actively involved in selling their travel solutions. With strategic equity in Deyor Camps, TBO will now create unique advantage for its partners by enabling them to sell branded campsites at more than 45 locations in India.
Ankush Nijhawan, MD of Travel Boutique Online said, “We are excited to announce our strategic equity in Deyor Camps, as the value proposition offered by Deyor Camps is unmatched in this market.”
“Deyor is cementing an underlying business around providing quality outdoor accommodation for adventure travel while operating in a monopolistic nature in this sector. We are just a few days away from launching a technology platform, which will make booking camping trips as simple as booking a hotel room, hence, structuring a highly fragmented sector. We will have a dedicated team at Deyor, who will serve the requests received from TBO and to ensure transactions smoothly,” Gupta, Co-founder, Deyor Camps.
The startup also aims at expanding into the neighbouring South and South-East Asian market to leverage the demand for alternate accommodation. Deyor has signed three-year exclusive contracts with all over 100 main campsites in 45 locations and additional 75 campsites over the next month. The target is to have 300 campsites by end of the year and also additional supply by aiding the process of establishing campsites in new locations. All the campsites are centred on underlying adventure activities, which become the focal point of the site, for example, the campsite in Bir is focussed around Paragliding as the main activity with other adventure activities in and around the campsite including Rock Climbing, Rappelling, Trekking, etc.
