Kenya Tourism Board organised KenyaKalling, a campaign to incentivise the Indian Travel Trade, recently. The incentive programme was organised in conjunction with the Kenya Airways. The event was organised to achieve the target of one lakh visitors from India. Kenyan students in India performed a cultural folk. The talented students made the audience groove to their folk music. The event saw people from trade and travel industries pouring in at the event.
Also, Kenya Airways has launched a very attractive, all inclusive airfare of INR 25,538 for a return trip from Mumbai to Nairobi.
Hildah Ogada, Assistant Regional Marketing Manager, Kenya Tourism Board said, “India is now the third largest tourist source market for Kenya. We have seen a growth of over 30 per cent during January to July, over the same time last year. India has grown as a source market and has tremendous potential to grow further, we are now targeting 100,000 visitors from India by 2018. Kenya Tourism Board has been undertaking several consumers as well as trade initiatives to further increase arrival from India.”
Speaking about the potential in the film tourism segment Ogada added, “Recently, we took Indian film makers to Kenya with a vision to promote tourism aspiration among Indians for Magical Kenya. Kenya has been well established as a leading safari destination, now we want to promote its splendid white sand beaches, water sports, Golf and other unique natural treasures to new-age Indian travellers. India is an important market for us, we are launching this “Kenya Kalling” campaign and plan to invest more through other initiatives like association with Indian Cricket, celebrities and other consumer brands. We shall continue to invest more in the future as we aim to make India our number one source market for Kenya.”
