ClubMed, one of the pioneers of the premium all-inclusive holiday concept, has witnessed growth of 40 per cent from the India market in the last three years. In 2015, ClubMed welcomed around 2500 travellers to its resort.
Speaking about the development from India market, Manoj Upadhyay, Head Sales India, ClubMed said, “India is a highly potential market for us as every year there has been a continuous growth of outbound leisure travellers from India. Due to misconception and low brand awareness, number of travellers from Indian market to Club Med resorts is very less. Therefore, there is still a lot to do to increase the brand awareness in the market. We are targeting all metropolitan cities and tier II towns. We are continuously observing growth in Indian travellers to ClubMed resorts. The company has witnessed 40 per cent growth in business from India in the last three years and there have been a strong growth of 70 per cent in the number of Indian travellers who travelled to ClubMed resorts. Last year, the company catered to around 2,500 Indian travellers.”
ClubMed has around 67 resorts around the globe. All the resorts are divided into golf resorts, beach resorts and ski resorts. Earlier, ClubMed promoted the beach resorts in the India market. With more demand from the India market for other niche products, the company is now promoting the ski resorts in India. Upadhyay said, “All inclusive vacations are a preferred vacation for Indian travellers as it is hassle free and provides stress free way of holidaying as every component of the holiday is taken care giving customers more time to enjoy the holiday with everything planned in advance. We have already started promoting Ski Resorts and this year we will definitely get some Indian travellers to our Ski resorts.”
To further increase the brand awareness in the country, ClubMed has been active on the marketing and promotion front and the company is doing more strategic promotions like media fam, relationship meetings, event participations, webinars, and EDM. The company is now aggressively engaged into online marketing as well.
Speaking about the challenges in the India market, he added, “The biggest challenge is the misconception of brand. It is perceived that Club Med is engaged into business of selling membership of a club or is into business of time share holidays or is related with medical tourism. There is very little awareness that Club Mediterranean Popularly known as Club Med is a French organisation and is a pioneer of all inclusive Holidays.”
