Israel Ministry of Tourism launched their first advertising campaign for 2017 highlighting some of Israel’s sites and attractions – the modern city of Tel Aviv, the Dead Sea, the Baha’i Gardens in the port city of Haifa, the holy city of Jerusalem and more. The messaging of the campaign ‘Begin your journey to Israel now’ has been developed and conceptualised by Israel Ministry of Tourism with an aim to target the summer holiday planners in India.
Having made an investment of approximately INR 13Cr in the advertising campaign in India, Hassan Madah, Director Israel Ministry of Tourism India said, “We have identified India is an important emerging market. Hence, in the last two years we have increased our marketing spends in India to attract more visitors. Our campaign this year aims to showcase that Israel has something to offer for everyone; be it honeymooners, families, adventure enthusiasts, food and wine connoisseurs, nightlife and contemporary travellers and history and culture lovers. We achieved a 13 per cent increase in Indians travelling to Israel in 2016 and we have a 16 per cent growth in the first two months of 2017. We are confident that this campaign will further boost tourism to Israel.”
The campaign is visible on various platforms such as television, print, digital and hoardings. The month-long campaign involves a 30 and 60-second television commercial that is being broadcast across select channels in India.
Israel is a vibrant and modern country, located on the coast of the Mediterranean Sea, which is rich in diversity and culture offering enthralling activities and breath-taking attractions for every kind of traveller. In 2016, approximately 45000 Indians visited Israel. Earlier popular for only holy land tours, today Indians have gone beyond the pilgrimage trail and are visiting Israel’s famous cities like Tel Aviv, Eilat and the Dead Sea Region.
