Agoda brings to light ‘New Horizons List’ depicting top five emerging destinations in India. Ahmedabad leading the way, followed by Kodaikanal, Mahabaleshwar, Ooty, and Kochi.
As the new year kicks off, Agoda reveals the top five emerging destinations in India in its ‘New Horizons List’. The year-on-year search data has highlighted the destinations that have marked growth in traveller interest. Ahmedabad led the way, followed by Kodaikanal, Mahabaleshwar, Ooty, and Kochi. These cities reflect a growing interest among Indians to experience local culture and heritage and are increasingly inclined towards picturesque locales.
Destination % increase in searches
Ahmedabad 44%
Kodaikanal 35%
Mahabaleshwar 22%
Ooty 21%
Kochi 19%
Ahmedabad, the financial capital of Gujarat, has claimed the top spot with a notable 44% increase in searches year-on-year. It is home to the Statue of Unity, the world’s tallest statue and also boasts of a rich cultural and culinary heritage. Ahmedabad has grown in popularity among Indian travellers, and this year it further grew owing to the city being the host of a major sports event, the 2023 Cricket World Cup.
Krishna Rathi, Country Director India, Sri Lanka, and Maldives at Agoda shared, “2023 has proven to be a great year for travel in India. Agoda’s Year-on-Year search data highlighted growth across domestic, inbound, and outbound travel. The New Horizons list features quite a few hill stations and some bustling cities with a mix of food, culture, and interesting activities. As the new year begins, we are excited to see the trends that will shape the preferences of Indian travellers.”
