Air India enhances in-flight entertainment, launches ‘Vista’

Air India launched its wireless inflight entertainment (IFE) service, Vista, across the existing wide-body fleet* to provide with uninterrupted entertainment until the retrofit. Following this, Vista will also be available on narrow-body aircraft.

Powered by Bluebox, Vista is being deployed on Bluebox’s Blueview digital services platform and delivered to customers via the Bluebox Wow wireless network system. Vista enables customers to seamlessly stream content on their personal electronic devices.

“We are pleased to introduce Vista, a new feature for our customers. It allows seamless integration of personal devices, enhancing the overall travel experience for our customers.”, said Rajesh Dogra, Chief Customer Experience Officer, Air India.

“We are excited to partner with Air India. Together, we aim to set new standards for a customised customer experience and uninterrupted enjoyment that reflects both Air India’s commitment to excellence and our commitment to engaging and entertaining customers on board,” said Kevin Birchmore, VP Global Sales, Bluebox.