The airline is offering 19% off on the base fare across its network for first time voters aged 18 to 22 flying home to cast their votes
In the run up to its 19th anniversary on 29th April, the airline announced a campaign for first time voters, true to its legacy of connecting people, places, and cultures. Air India Express unveiled its #VoteAsYouAre initiative and campaign to empower and mobilize the youth of India to exercise their voting rights in the forthcoming 18th Lok Sabha elections. The airline is offering 19% off across its domestic and international network for first-time voters, between the ages of 18 and 22, flying to cast their votes. The offer is valid from 18th April to 1st June, 2024.
#VoteAsYouAre is designed to recognize the importance of voting, especially among those eligible to vote for the first time in this election, the world’s biggest democratic exercise ever, with nearly 1 billion people eligible to vote, more than the populations of the United States, the European Union and Russia combined. This initiative encourages the youth of India to exercise their franchise, make their voice heard and participate in shaping the future of the nation.
Dr Ankur Garg, Chief Commercial Officer, Air India Express said, “Air India Express has always served as a catalyst for change – uniting people, places, and cultures across borders. As we gear up for our 19th anniversary, #VoteAsYouAre symbolizes our commitment to empowering and galvanizing the youth in shaping the future of our nation while fostering a culture of active citizenship and democratic participation. With this initiative, we want to make it easier for first-time voters to exercise their right to vote while also expressing our gratitude for their engagement in shaping the future of our country.”
