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HomeNewsAviationAir India Express goes creative for Durga Puja Festivities

Air India Express goes creative for Durga Puja Festivities

Since launching its refreshed brand identity in Oct 2023, Air India Express has continued its tradition of featuring a variable tailfin design inspired by the rich art and crafts heritage of the country, with a unique design on the tail of every new aircraft. The airline has already added 35 new aircraft to its fleet since last year and now has a total fleet size of 89 narrowbody Airbus and Boeing aircraft.

Joining the festivities of Durga Puja in West Bengal, Air India Express, a subsidiary of Air India and a part of the Tata group, showcased its brand-new Boeing 737-8 aircraft with tail art inspired by the traditional “Jamdani” design at Netaji Subhash Chandra Bose International Airport, Kolkata. Jamdani is a renowned pattern from Bengal, known for its delicate handloom creations, typically featuring intricate floral, vine, leaf, and geometric motifs. Deeply rooted in Bengali culture, Jamdani plays a significant role in weddings, festivals, and other celebrations.

To commemorate the special occasion, Air India Express employees dressed in traditional Jamdani attire welcomed the aircraft, registered VT-BXG, to Kolkata. The aircraft operated on the Kolkata – Jaipur route.

Another new aircraft of Air India Express, registered VT-BXU, which recently joined the fleet, features a vibrant Kantha design on its tail. Kantha, also from Bengal, originated as a method of repurposing old saris and clothes into quilts and blankets. The designs often portray everyday life, folk stories, and nature, showcasing the craftsmanship of local artisans.

Since launching its refreshed brand identity in October 2023, Air India Express has continued its unique tradition of featuring a variable tailfin design inspired by the rich art and crafts heritage of the country, with a unique design on the tail of every new aircraft. The airline has already added 35 new aircraft to its fleet since last year, and now has a total fleet size of 89 narrowbody Airbus and Boeing aircraft. With 217 weekly flights from West Bengal, Air India Express remains dedicated to providing personalised product and service offerings with a sense of unique Indian warmth, while celebrating the state’s rich cultural heritage.

Notably, Air India Express operates 154 weekly flights, connecting Kolkata to 12 domestic destinations: Agartala, Bagdogra, Bengaluru, Bhubaneshwar, Chennai, Guwahati, Hyderabad, Imphal, Jaipur, Kochi, Surat, and Varanasi. The airline also offers convenient one-stop connectivity to 14 domestic destinations: Amritsar, Ayodhya, Bombay, Delhi, Goa, Gwalior, Indore, Lucknow, Mangaluru, Pune, Thiruvananthapuram, Vijayawada, and Vishakhapatnam. Internationally, it connects passengers to Abu Dhabi, Dammam, Doha, Dubai, Jeddah, Kuwait, Muscat, Riyadh, Sharjah, and Singapore.

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