Ajman Department of Tourism Development has announced Intrepid Marketing and Communications as their India representative to implement sales, marketing and communications activities in key markets. Ajman
The Department is venturing into India for the first time to capitalize on the upcoming travel season and accelerate footfalls to the smallest city of the United Arab Emirates.
Ajman Tourism Development Department will be penetrating their reach in the wedding, MICE and luxury FIT segments in India through sustained activities assisted by Intrepid Marketing & Communications.
Khadija Turki, Director of Tourism Development and Marketing, Ajman Department of Tourism Development, said, “We are ecstatic to set foot in the India market as we are aware of the country’s unique travel appetite and look forward to welcoming our guests seeking an exquisite getaway. India is an exciting yet a complex market for several factors and we are thrilled to work with Intrepid Marketing and Communications team and collectively derive the best methods to establish and expand our presence. The team will be endorsing our products and itineraries across key segments and markets and provide their core insights to make Ajman one of the fastest emerging destinations amongst outbound Indian travellers.”
Madhuri Verma, Director, Intrepid Marketing & Communication, said: “We are stoked to introduce Ajman Department of Tourism Development to India and promote the city’s diverse tourism aspects amongst the travel trade community. Although UAE has been an established destination, Ajman as a destination is relatively new and hence will be exciting for both agents and travellers. We will be working closely with the trade and media in India to enhance Ajman’s visibility amongst travellers and amplify arrivals from the weddings, honeymoons and luxury traveller segments through concentrated and continuous efforts.”
