Anantara Hotels, Resorts & Spas announced upcoming addition to the brand’s portfolio in Portugal. As part of Anantara’s strategic expansion across Europe, Anantara Royal Vila Viçosa will launch in 2024 as the second Anantara property in Portugal.
Located in the emerging tourism region of Alentejo, the property will feature 50 guest rooms, 10 suites and 16 residences. The project is a strategic partnership between the Portuguese Group Investaureum and Anantara, with the aim of transforming a former monastery in Vila Viçosa, which is an iconic and prestigious building from the 15th century, into a five-star luxury hotel. Anantara will be bringing its experience-led authentic luxury to this beautiful property.
The interior design will be led by the award-winning global architecture, urbanism and design studio Broadway Malyan with the aim of keeping the history of the existing building front of mind and respecting the vast history and heritage of Vila Viçosa, to create a truly relaxing and sophisticated retreat.
Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels, the parent company of Anantara, commented “We are delighted to continue the expansion of our luxury Anantara brand in Portugal in the historic town of Vila Viçosa. Located in Alentejo, an increasingly sought-after tourist destination, the upcoming Anantara Royal Vila Vicosa Resort promises unforgettable experiences that characterise the brand”.
Gonçalo Carrington, Co-founder and Managing Partner of Investaureum Group, commented, “The Investaureum Group is proud to partner with Minor Hotels and the Anantara brand. It is a real pleasure to embrace this project, not only due to the beauty of the property but also giving the opportunity to highlight Investaureum as a developer and promoter, where the refurbishment and legacy of heritage buildings, combined with the social responsibility and investment in regions of low population density, are the main drive.
