Anantara Hotels & Resorts Launches Global CSR Program ‘Dollar for Deeds’

First introduced at select hotels in Thailand, the initiative ‘Dollar for Deeds’ at Anantara Hotels and Resorts has been integrated into the growth strategies globally to fuel its sustainability roadmap.

Adding another layer to its sustainability pledge, luxury hospitality brand Anantara Hotels and Resorts is rolling out its signature CSR programme ‘Dollar for Deeds’ at all of its properties worldwide.

Designed as an opt-in programme for guests, ‘Dollar for Deeds’ encourages travellers to give back to the community by donating to a range of worthy causes, each hand-picked to impact the environment, sustainability and the community. Under this programme, guests can donate one dollar per night of their stay, with Minor Hotels matching their contribution dollar for dollar and donated to CSR partners internationally.

According to John Roberts, Group Director of Sustainability & Conservation for Minor Hotels, Anantara’s parent company, “Sustainability has long been a key pillar of our operating philosophy and, increasingly, it is not only a global need but also a requirement from both our investors and guests. By making ‘Dollar for Deeds’ accessible globally, we can support more worthy causes around the world while encouraging individual sustainability journeys and changing the definition of purposeful travel in our neighbouring communities and ecosystems.  For the expansion I am particularly proud of the way our properties outside Thailand have embraced the spirit of the programme and chosen amazing local causes to support”