Atlantis Dubai Expands Focus on Indian Travelers, Anticipates Q4 To Be Great

Atlantis Dubai is actively working to attract a growing number of travelers from India to experience its unparalleled offerings. Recognizing India’s pivotal role as one of the key markets, Neil Shah, Account Director – International Leisure Sales at Atlantis, Dubai embarked on a visit to India to engage with trade partners across several cities, aiming to bolster awareness and understanding of Atlantis, The Royal.

While talking to T3, Shah mentions Atlantis, The Palm has been an established brand for Indian market and it ranks in the top 5. “We have been blessed with getting great response from the Indian market because they find value for money staying with us. In terms of Atlantis The Royal, it has just opened up in March and has been witnessing very good response. If we talk about the ARRs, ADRs and the RevPars, we are topping it on The Palm. We have been number 1 on an average for most of the months and we talk about these terms globally.”

“We have markets that have longer lead times and book much in advance, and we missed on this for ‘The Royal’ has just opened up in March. And only when you get more word of mouth, when people experience something like ‘The Royal’, then they believe or feel confident to invest in us. So, we are rather looking at 2024 when we would see something more happening. Overall, we are looking at Q4 to be very successful. Having Sting band coming to perform, we are already having some good bookings.”

Talking about the strategy implemented to attract more of Indian travelers, Shah says that the only strategy that they are focusing on right now is offering more personalized services. According to him, the clientele who book with them have very specific details or requirements that they need to look into. So, the approach is to go more personalized, and become a ‘Traveler-made’ hotel. “We are also looking at participating in more luxury shows, having joint partnerships with diverse luxury retail brands, tapping all HNIs, penetrating wherever we can. We are also going very aggressive on educating the travel trade, through trainings, webinars, one-to-one calls, meeting partners and clients, and more.”, Shah adds.

When asked about the target segment for the Atlantis, The Royal, Shah says that right now he looks The Royal to be a brand for those who have taste for luxury, who will be able to relate to the kind of amenities that the hotel is providing. “We have very detailed collections and offerings which are uniquely curated at the hotel, and we want clients who appreciate it.”

Talking specifically about MICE and Weddings, being important market segments for The Royal, Shah highlights the recently concluded wedding planners’ event to showcase the offerings. The Royal has also introduced a business district which has a combination of meeting rooms and board rooms. Atlantis, The Royal boasts of having one-of-a-kind settings, with a multi-functional Ballroom, divided into 3 completely separate spaces with individual entrances and service doors, reflecting elegance. There is a Business Centre that comes with 6 state-of-the-art meeting rooms. And specially for an intimate gathering, The Royal also has VIP Majlis – a traditional Arabian-styled welcome lounge, with its own private porte cochère and entrance.

Highlighting the shift in mindset of the Indian travelers, Shah says “Based on our research, we noticed that the behavior of Indian travelers is changing, they look for more experience-based and memorable holidays than simple itineraries. Keeping this in mind we are investing a lot of time in educating the trade partners on how they can maximize from the offerings available at Atlantis.”