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HomeNewsInternationalAtout France launches its communication campaign, "Be There! Do That!"

Atout France launches its communication campaign, “Be There! Do That!”

Under the Ambassador of France to India,  Francois Richier, a special soiree held at the Residence of France recently saw the launch of Atout France-France Tourism Development Agency’s promotional campaign, “Be There! Do That!” focusing on novel experiences in France. The evening was also the perfect occasion for the launch of a new travel company, French Touch Travel specialising in bespoke experiences to France and Europe.
 
Catherine Oden, Director, Atout France India shares her thoughts, “The evening was an amalgamation of novel experiences falling perfectly in line with our concept of promoting unique experiences in France through “Be There! Do That!”. I am hopeful that our guests and eventually the Indian visitor is motivated to plan an experiential “Be There! Do That!” French holiday. It was truly a memorable launch which would not have been possible without the support of our valued partners. This soiree was also special as we welcomed a new entrant in the travel fraternity-French Touch Travel. I wish them the very best for the future”.

Alexandre Le Beuan, French Touch Travel Director commented,”We were very happy to launch our new brand at the French Residence; our guests were already in France! Our intention is to share new imaginative travel ideas, attention to detail and exceptional levels of luxury with our guests. Our expertise in France and Europe and the time we will take to listen to our guests’ wishes, will allow us to design tailor made, authentic and unforgettable experiences. I hope this soiree illustrated our ambition to offer our guests an extraordinary French rendezvous”.

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