Beachcomber Resorts & Hotels has witnessed a growth of three per cent from the India market. The group currently owns 11 properties, with eight hotels in Mauritius, and one each in Marrakech, Seychelles, and Nice. The group recently celebrated its 65th anniversary, and also unveiled its new logo.
Speaking about the India market, Bruno Bosquet, MICE and Market Sales Manager, Beachcomber Resorts & Hotels said, “India is one of the most important markets for us. Out of our total clientele who visit our property, seven per cent are Indians. Last year, we have witnessed a growth of three per cent from the India market. India as a market generates US$900,000 out of our total revenue. We are trying to attract mainly the honeymooners and the families. Also, we can cater to any other segments. We want to increase our brand awareness in India. To further promote our brand, we organise a lot of activities along with Mauritius Tourism Promotion Authority in India. We also do a lot of events with our partners.”
Beachcomber properties overall enjoy an average occupancy rate of 72-75 per cent. The annual revenue of the group including Beachcomber Tours is around US$260 million per year. Apart from the leisure segment, the property is also looking aggressively at the MICE and the wedding segment.
He added, “Overall as beachcombers we have around 2000 keys. MICE is a major segment for us. Earlier, we used to get 10 per cent of our total business from groups. We have done a lot of groups like 1000 pax. Whenever we host a group in our hotel we give the conference facilities complementary to them. We are a very flexible group, so we can organise MICE events up to any scale and provide with a lot of customisations. As far as weddings are concerned, India is a huge market. We have hosted a big fat Indian wedding four years back. We are aggressively looking at this segment.”
Already present in Mauritius, Marrakech, Seychelles and Nice, Beachcomber is now looking at the Maldives and Sri Lanka market to open up properties. “We have plans to expand into Maldives and Sri Lanka in future. But as of now there is no timeframe as we are still conducting our research.”
Beachcomber has unveiled a new logo with a symbol of the nautilus, as ‘Beachcomber’ stands for ‘one who collects the treasures the sea has left on the shore’. With its letter ‘B’ in central position, it also represents a sun sign enhanced by the flow of the water on the sand.
This new identity has been deployed at all the hotels of the Group. The hotels’ names will remain unchanged but all of them will feature the new signature nautilus emblem. In line with the new brand architecture, the names of all the 11 hotels will now include Beachcomber; in the second line for the ones located in Mauritius and in the first line for those outside Mauritius.
