In the system of travel distribution, hotels, flights, car rental, local accommodation are all commoditised and readily available online, but tours and activities, which are the last step in travel distribution online, is a niche still highly fragmented.
Shedding light on his product offering, Clement Wong, Founder, BeMyGuest said, “Most activity providers generate sales of well under S$1 million annually and lack the resources to invest in modern distribution technology and none of the leading online travel agencies have their own tours and activities content. BeMyGuest empowers local businesses with free technology that allows them to digitalise their products and grow their business online.”
He further opined that, having worked in the area of travel technology and distribution, the conclusion drawn is that the long tail of travel – anything outside of air and hotels, has barely been covered. BeMyGuest aims to be the travel intermediary to aggregate and distribute the long tail of travel and capture everything post flight booking.
Their main focus is on emerging markets around the world while targeting core tourism markets at the same time. “We want to be the booking engine with the most comprehensive local travel experience content. It is very exciting for us to foray into the India market. We want to be forerunners in this niche space,” Wong said.
Talking about connecting with the trade, Wong stated, “We empower the local providers of tours and activities with our content management technology. Our technology enables them to market tours and activities with both consumers directly and through using syndications who manage digitalised content for the travel ecosystem.”
Wong commented that working in India will present a unique set of challenges every day. “We are scaling up our team regionally and aim to cement our market leadership position in Asia within the next 24 months,” he concluded.
