Soon after the launch of Keys Hotels’ upscale brand, Keys Klub, Berggruen Hotels, its parent company today announced the name of its first Keys Klub property – Keys Klub Hotel Parc Estique, Viman Nagar, Pune. Under the brand Keys Klub, this 115 rooms property is the first franchised hotel of Berggruen Hotels and is an out performer in the business area of Viman Nagar and Pune airport, known for its quality service, excellent facilities and product offerings.
Jai D. Advani, Managing Director, Keys Klub Park Estique and Owner, Central Park Smart Hotels said, “Our organisation has five decades of experience in designing, developing and managing hotels in and around Mumbai, and after putting up its third project in Pune with Amar Builders, has decided to transform its business strategy. With the arrival of multiple international chain brands, we felt that we needed a strong national footprint for sales and marketing.
With state of the art distribution technologies, international representations, and several sales offices at our disposal now, with this association we will be able to cut through the clutter of various other competitor hotels and increase our reach and profitability by great lengths. Keys is a rapidly growing brand that is gaining huge traction and enjoys great visibility across the country. The company is professionally operated with the rich experience of its core management team, and is very promising in terms of the value it can add to Hotel Parc Estique.”
Commenting on the launch, Sanjay Sethi, MD & CEO, Berggruen Hotels said, “We are very proud to announce the very first offering by Keys Klub. After having extensively studied the consumer and having successfully established Keys Hotels chain across India, we designed the personality of Keys Klub which is meant to be elite, stylish, world-class and cheerful with cutting edge technology and infrastructure support. Keys Klub Hotel Parc Estique is the perfect match, and this move is in the direction of turning Berggruen Hotels into a holistic hotel company catering to all categories of customers. This also is the launch of our first franchised hotel.”
With this addition, Berggruen Hotels now boasts of 34 properties in 20 cities, of which 13 are operational. By 2016, Berggruen Hotels is targeting 75 hotels with an inventory of 6600 rooms. Sethi added that the company plans to add at least two Keys Klub Hotels into their bouquet every year in target cities such as Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad. “By 2016, we are expecting combined revenue of INR 410 – 430Crs from the owned and managed hotels,” he said.
