Recognising the fact that the Middle East is emerging as a fast growing destination for Indian outbound, Bonton Tours is focusing on Dubai and Abu Dhabi. “The region has a lot to offer tourists coming from India. They are the most sought after destinations that encompass an array of activities – adventure, nature, culture, architecture, leisure and much more,” opined Avanish Sharma, Managing Director, Bonton Tours.
Sharing the company’s performance in 2013, Sharma said that the business has recorded a profit growth of 65 per cent compared to 2012. “We are very happy with the growth number. We have added more destinations into our packages and itineraries. In terms of our distribution channel we have grown, and now have 10 branches in India covering all metropolitan cities.”
Moving forward, Bonton tours has an array of launches and expansions in the pipeline. Shedding light on the same, Sharma said, “2014 is a very important year for the company. We will soon be going online with our new e-booking facility. This will be available to all our customers in the next two to three months. We are going to expand our distribution channel and appoint more PSA’s and GSA’s in India in order to increase penetration into B2C markets.”
The travel management company, along with Yas Island, Abu Dhabi Tourism Board and Shangri-La Hotel, recently organised a roadshow in 15 cities, namely Vijayawada, Andhra Pradesh, Jaipur, Kochi, Chandigarh, Madurai, Coimbatore, Lucknow, Varanasi, Kolkata, Guwahati, Rajkot, Pune, Surat, Nagpur and Ahmedabad. “We received overwhelming response in all 15 cities. The roadshow was a way to reach out to our esteemed B2B clients in tier II cities of India and make them aware about our products and services and how Bonton can contribute to their growth and expansion,” Sharma said.
