Booking.com has announced the launch of its new Content API for accommodations channel managers, content providers, and property management companies. Following a successful round of beta testing earlier this year with a select group of early users, these new specifications give free access for providers so they can instantly send all necessary information for building and maintaining multiple listings on Booking.com. This includes property photos and info about their facilities and policies through a direct connection–reducing the time to upload content from weeks to hours.
After implementing the code required to connect to the API, providers can automatically send all information required to build new listings on Booking.com from start to finish. Previously, photo content, facilities information, and policies had to be uploaded manually on a per property basis, often taking several weeks, depending on the number of properties in a provider’s portfolio. Now with the new Content API, providers can instantly push all the relevant information for thousands of properties directly to Booking.com’s system, cutting the content upload process down from several weeks to a couple of days.
Remco van Zanten, Global Director of Partner Services, Booking.com said, “We’re constantly looking at innovative ways to create a more seamless, intuitive and automated experience for our partners. We know that having great content is key to engaging effectively with consumers, which is not only vital to a great customer experience, but allows our partners to generate more incremental business via our platform. That’s why we’ve created a scalable solution that helps PMCs and other providers list dozens or even thousands of properties on Booking.com more quickly and at no cost.”
Henry Woodman, President, ICE Portal said, “We maintain visual content for many large global hotel chains across various distribution channels and Booking.com’s Content API is a truly valuable service. Not only were the specifications of Booking.com’s new Content API easy to implement, but now we’re able to update photos for thousands of different properties almost instantly – making light work of what used to be a huge project that would’ve taken several weeks to complete. Our partnership with Booking.com helps the hotel groups we represent maintain better control over their visuals.”
