British Airways reveals new First-Class experience, set to launch mid-2026

British Airways has unveiled new First Seat for its customers, becoming the only European carrier to offer First class from London to the US.

British Airways has unveiled its brand-new First seat, targeting to combine elegant design with expert British craftsmanship, reflective of modern British luxury travel. The new cabin forms part of the airline’s A380 retrofit plans, expected to take to the skies in mid-2026.

The airline’s new first class has been carefully designed to provide the feel of a modern luxury hotel, alongside home comforts and thoughtful British touches at 35,000ft. The seat has been beautifully curated by expert designers and world-class manufacturers from all corners of Great Britain and Ireland, including London, Glasgow, West Yorkshire, Kilkeel and Dublin.

The new seat is ultra-wide (36.5inches), with a bed length of 79inches, and features a multi-purpose ottoman and elegant storable table, a 32-inch 4K TV screen, adjustable mood lighting including scenes such as ‘relax’, ‘dine’ and ‘cinema’. For customers travelling together in the centre of the cabin, the divider slides open to create a shared lounge space, and the storable tables mean customers can enjoy ‘buddy dining’ in the seat with their travel companion.

British Airways’ Chief Customer Officer, Calum Laming, said: “We’re incredibly proud to launch the next era of First Class Seat that pushes the boundaries of comfort, luxury and modernity, taking into consideration customer preferences and expectations to the finest detail. This coupled with our incredible colleagues delivering a world-class service, following the launch of our First Service Specialists scheme, as well as the many benefits of flying First such as First Wing entry, access to our award-winning lounges including our Concorde Room and priority boarding, means we truly believe we offer a winning combination in delivering an extraordinary experience for our customers.”  

The elegant curves throughout the cabin take inspiration from British Airways’ Concorde wings, giving a natural flow to the space and creating a welcoming environment. Customers can now simply wheel their luggage into their personal luggage space, making it even easier to settle in before their flight. 

The suite features window blinds, activated by buttons on the internal control panel for all three windows per seat. The soft panelling inside the seat also helps with acoustics and absorbing sound, which adds to the sense of being in a cocooned, private space. Customers can also use the seat’s brand-new ‘do not disturb’ functionality on its wireless control tablet, which notifies crew if they wish to maximise their rest on board. 

The airline also worked closely with world-class manufacturer, Collins Aerospace RTX business, to create the First seat, following its involvement in carefully crafting British Airways’ Club Suite and short-haul aircraft seats earlier this year.

The airline is continuing to invest in its overall customer experience and has already rolled out over 120 initiatives as part of its £7billion transformation focus, from brand-new short-haul seats, free Wi-Fi messaging on board to refreshing its lounges across its global network.