Destination Canada along with Air Canada branded 350 radio taxis and two Hop-on and Hop-off buses to create visibility for Canada. Rupert Peters, Regional Managing Director, Destination Canada, inaugurated the campaign on October 22, 2016, at the High Commission of Canada, New Delhi, along with Margaret Skinner, Air Canada’s Director Sales for Europe, Middle East, Africa and India, and Jess Dutton, Deputy High Commissioner of Canada, New Delhi.
The taxi branding consumer campaign will give travellers an opportunity to explore the extensive itineraries of the destination. Brochures with Canada itineraries by five partner travel agents are placed inside the branded radio taxis and buses.
Destination Canada has recorded an increase of 18 per cent Indian tourist arrivals for the month of August, 2016 and 10% for the period January-August, 2016, in comparison to the same period last year.
Peters, who looks after the primary markets for Destination Canada— India, UK, France, Germany and Australia, said, “India is an attractive and growing key market for Canada. With consumer campaigns like taxi branding, we intend to engage and convert the consumer into an excited traveller. The branded radio taxis and Hop-on, Hop-off buses with moving billboards are targeted to resonate with the consumers. Growing numbers from India has enabled Canada to capture a greater share of India’s long-haul outbound market over the past few years.”
