Cathay Cargo has launched its new brand campaign, ‘We Know How’, showcasing the brand’s strength and experience as a reliable expert in air cargo solutions. ‘We Know How’ is the first marketing campaign following the rebranding of Cathay Cargo earlier this year.
Rajesh Menon, Regional Head of Cargo – South Asia, Middle East and Africa highlighted: “Our new brand campaign, ‘We Know How’, underlines the important role of cargo within the Cathay Group and showcases our commitment to innovation, exceptional service and the valuable contribution of our dedicated team.”
General Manager Brand, Insights and Marketing Communications, Edward Bell said: “Any shipment on a Cathay Cargo plane matters. It’s going somewhere because it’s needed quickly, or because it needs the protection and assurance of our specialist handling. There is a story behind each shipment that speaks to the magic of the goods we fly, and their importance to the people who receive them. ‘We Know How’ is a privileged peek into the inner sanctum of our freighters and a chance to experience the expertise of our people and the technology they use to ensure every shipment arrives quickly and in perfect condition.”
Cathay Cargo Launches Campaign ‘We Know How’
