City of Philadelphia Presents a Resolution of Annual ‘Rocky Day’ on December 3

City of Philadelphia presents a resolution of annual ‘Rocky Day’ on December 3, the anniversary of the original movie premiere in 1976. Sylvester Stallone makes a special appearance at a grand opening event of the Rocky Shop at the Parkway Visitor Center.

Sylvester Stallone made a special appearance at a grand opening event of the Rocky Shop at the Parkway Visitor Center on Sunday, December 3. The Rocky Shop is the only physical location where visitors and fans can purchase licensed apparel and souvenirs from the Rocky franchise, licensed exclusively by Sly Stallone Shop, the official brand of Sylvester Stallone.

The grand opening event, hosted by the Visitor Center, VISIT PHILADELPHIA® and the Philadelphia Museum of Art, featured a resolution from the City of Philadelphia declaring December 3 ‘Rocky Day’ in Philadelphia. The event commemorated the 47th anniversary of the original premiere of Rocky in 1976.

“This day is an amazing day for me and the people who have taken Rocky into their hearts,” said Sylvester Stallone, Academy Award-nominated actor and screenwriter and Golden Globe Award-winning actor. “When I come to Philly and stand on the steps, it touches my soul like it did when I was a child. This is a very special place in a very special city… Believe me, there’s no other place like it in the world!”

“This film and this character are beloved worldwide, providing an immediate and emotional connection to Philadelphia – thus connecting us to the world. It has become part of our brand. There is something wonderful about walking near the incredible Philadelphia Museum of Art and seeing people running up these steps, turning around at the top, and raising their arms in triumph. We see it every day, all day, all year round,” said Gregg Caren, President and CEO, Philadelphia Convention & Visitors Bureau. “We embrace Rocky as part of our own story, as part of who we are as a city, and as part of what we give to the world.”

In addition to supporting the establishment of the Parkway Visitor Center Outpost with a $100,000 personal contribution, Stallone donated his portion of proceeds earned from merchandise sales at the Rocky Shop to support the restoration of the Philadelphia Museum of Art’s East Terrace and the famous ‘Rocky Steps’.