Cox & Kings (CKIL) and Ezeego1.com have formed an alliance with small-group adventure travel company G Adventures to combine the pleasures of travel with a sense of responsibility. The objective is to preserve destinations that travellers love and enjoy, for future. The priority is bringing about a positive social change through travel. In fact, it is this common conviction of giving back to society that has brought together these stalwarts in the travel space. This synergy has resulted in a safe and reliable adventure travel product, which will transform the mindset of Indian travellers towards adventure and sustainable tourism. These holidays will be powered by G Adventures.
Speaking on the association, Bruce Poon Tip, Founder, G Adventures said, “India is an exciting and dynamic market with huge potential for G Adventures. It’s experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is the perfect time to introduce it as a new way to see the world. Cox and Kings is such a well respected company and it’s an honour to partner with them. We’re looking forward to welcoming Indian travellers on our small group trips around the world.”
Travel styles range from YOLO Tours (You Only Live Once, so live fast, live free!); Local Living Tours (Don’t just visit; move right in!); Classic Tours (Authentic and down-to-earth!); Active Tours (If your genes were made for walking); Marine Tours (Sail the seas, conquer the river, ride the ocean); Expedition Cruises (Find your cruise); Family Tours (You, the kids and nature in all her glory!); Comfort Tours (Adventures with extra frills); Private Group Tours (two is company, three is a crowd, eight is a group).
According to Karan Anand, Head-Relationships, Cox & Kings, “We do not just sell holidays. We sell experiences that reinforce your love for travel. We saw an opportunity to whet India’s appetite for adventure and make them feel as passionately about travel and sustainability as we do. We could not have found a better partner than G Adventures to bring this revolution to India. They have done some spectacular work in the area of sustainable travel, which will only inspire us further.”
To kick-start this venture, G Adventure, Cox & Kings and Ezeego1.com have come together and launched the ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an adventure of a lifetime. The contest will be spread over four seasons with each season having 12 lucky winners and they will get a chance to explore destinations across the world, on an all-expense paid trip.
Neelu Singh, COO, Ezeego1.com opined, “Innovation has become the buzzword today. We are at the helm of a digital euphoria wherein travellers are adventurous, responsible and tech savvy. This is a proud moment for us as we partner with G Adventures who has revolutionised the travel space while maintaining their vision for a sustainable future. We are excited to start a revolutionary travel experience for all our customers with all our combined strengths.”
