Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India, launched its newest digital campaign starring the ‘Mast Mast’ actor Raveena Tandon. An extension of the campaign, ‘We Cover India. You Discover India’, the film was launched this week. The campaign is based on the insight that if holidays feel like a breeze, it’s because of all the little things that moms plan on a trip for their family and loved ones. From decoding holiday moods to sensing food cravings, our #FamilyKiSuperWoman go out of their way to ensure family holidays are fun.
Sharing his thoughts on the campaign with Raveena Tandon, Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, says, “Club Mahindra has been providing great holiday experiences across India to our member families for more than 25 years. This year, we wanted to highlight the softer & emotional aspect of a Caring Family Brand that understands Family & its needs more than the “Mother of the Household”. A mother who goes out of the way to balance the different needs of family members while deciding on a holiday destination; makes everything feel like a breeze. Through this campaign, we wish to acknowledge the small things that our #FamilyKiSuperWoman plans for her family and loved ones”.
