Club Med, one of the pioneers of the Premium All-Inclusive holiday concept has witnessed steady growth from India market. The group has seen a five to seven per cent growth from India and is expecting a positive year.
Speaking about the growth from India market Manoj Upadhyay, Business Development Manager- India, Club Med said, “Looking into the market perspective and the changes that have been happening in the travel industry, for the high value products, we have not seen a significant growth. We have managed a steady growth in the last couple of years from the India market. We saw a bit of spur in the early 2019, we hope to see further growth this year. We saw a trend of late bookings happening this year due to the elections. We hope to see a positive trend in the coming six months from the India market. There has been a five to seven per cent growth from India last year.”
The concept of all inclusive holidays was earlier not popular in the India market. The group has seen some success in spreading the awareness about the concept with various strategies.
Upadhyay added, “India market has now started understanding the concept of all inclusive travel. It depends from destination to destination; in certain destinations people are not using the all inclusive concept. In such market we have a different strategy to promote shorter stay with Club Med. For example, if some travellers are going for a six night itinerary to Bali, let them explore the culture and heritage in the destination and then come and stay for two nights with Club Med and experience the product. Our purpose of pushing this product in Indian market is as an experiential product, where a traveller can see multicultural and hassle-free holiday. Also, travellers can seek value for money with our product.”
Club Med has over 80 resorts around the globe. All the resorts are divided into Golf resorts, Beach resorts and Ski resorts. The destination is now promoting the ski resorts in India market.
Speaking about the segment Upadhyay said, “We are also focusing on promoting skiing holidays in India. Club Med as a brand are pioneers when it comes to the skiing holiday segment. It is a very new concept for Indians. As of now we have very little numbers from India, but from an organisational perspective it is our strategy to promote this segment in India market. We will come out with regular e-flyers during the winter season to push various packages. As of now we are promoting our products in Metro cities and also highly potential tier II cities. In the next phase we will be going to smaller cities.”
The group is also set to open a new resort in Seychelles in 2020. The group is now focusing in attracting repeat clientele to other properties in its portfolio.
He further added, “When travellers start going to the other destinations than the traditional ones we will see further growth. We promote our properties in other destinations to our existing customers. Once a traveller has experienced our product, we try to promote other destinations where we have our property. We are coming up with a new resort in Seychelles in 2020. Indian Ocean will be a very big strategy for us as a brand. Coming years will be good for us.”
