To create more awareness about its tourism products in the Indian market, the Czech Republic Tourism Board has currently invited Indian tour operators and journalist for the familiarisation trip. The study tours to the Czech Republic are part of an extensive marketing plan that the CzechTourism has for the Indian market. The fam trip was organised in partnership with Turkish Airlines. Representatives from tour operators namely: Carnation Holidays, Saltours International, Flight Shop, TMIC, Southern Travels, Riya Holidays, TUI, Thomas Cook and Aurora Travels had the chance to visit cities such as Prague, Kutna Hora, Cesky Krumlov and Pilsen. Among different activities they had a chance to experience different activities like rafting in Cesky Krumlov, dinner in medieval costumes, tasting of Pilsner Urquell beer, black light theater WOW show and the vintage car tour of Prague.
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