The first edition saw 8 Indian intermediaries rewarded for advocating for Dubai and solidifying city’s position as a leading business events destination.
Dubai Business Events (DBE), part of the Dubai Department of Economy and Tourism and the city’s official convention bureau, has launched the second edition of its MICE Star Awards programme, once again providing a platform to recognise and celebrate the performance of MICE intermediaries in India.
This follows on from the strong response from the industry to the programme earlier this year, with eight intermediaries rewarded for the role they have played in advocating for Dubai and solidifying its position as a leading business events destination. [See end of release for details of the winners.
The awards were originally introduced earlier this year as part of DBE’s robust commitment to the Indian MICE market, having already built a strong collaborative relationship with intermediaries in the country. Dubai’s popularity as a business events destination continues to be elevated through DBE’s permanent presence in the market, as well as a year-round calendar of inbound sales missions, study missions bringing intermediaries to Dubai, and participation in major trade shows, as well as other activities.
For the new edition, the MICE Star Awards will recognise intermediaries based on their performance during an expanded qualifying period – 1 October 2024 to 30 September 2025 – with award recipients to be selected based on a comprehensive evaluation process that takes into account both the volume and value contribution of their business to Dubai’s business events and wider tourism ecosystem.
